All-Star CatalogExsel Advertising has been producing All-Star Sporting Goods’ product catalog since 1991. All-Star equipment is worn by more professional catchers than all other brands combined, so conveying their innovation and advanced technology was critical in the design of this piece. Exsel hit a home run with this year’s catalog. The cover captures the strength of All-Star and visually communicates their alliance with professional catchers, allowing their suppliers to distinguish them from their competitors.  
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