Quabaug CorporationVibram is recognized worldwide as the leader in high performance soling products for outdoor, dress casual and service footwear. Vibram soles can be found on some of America’s most trusted footwear. Exsel Advertising is the agency of record for Vibram through Quabaug Corporation, the sole licensed manufacturer of Vibram products in North America. Exsel is a true marketing and advertising partner for Vibram, from strategic planning and managing of its advertising budget to ad creation and media placement in national trade publications. Our services for Vibram also include development of collateral, direct mail, retail POP and packaging. Vibram recently challenged Exsel to improve effectiveness of their co-op advertising program. Recommended changes to the program were implemented and the communications campaign began. Exsel worked directly with Vibram customers to increase participation in the program. Co-op program submissions grew by 50%, resulting in amplified exposure of the Vibram brand through advertising in national consumer and trade publications.  Outdoor Advertising 
Co-op Advertising 
Web site 
Trade Show Displays 
Newsletters 
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