Exsel Advertising inc.

Anna Maria College

Anna Maria College, a Catholic, liberal arts and sciences institution, needed to re-brand and re-position themselves, while preserving the values and integrity the college was founded upon.

Focus groups and branding analysis resulted in a comprehensive re-branding of AMC including a new logo, tag line, colors, and market position. New literature, marketing and advertising initiatives were produced as well as an innovative, interactive, state-of-the-art Web site at www.annamaria.edu. AMC’s fresh new look is eye-catching and well received helping position AMC for future growth and expansion.

Exsel looks forward to working with AMC to carry these initiatives forward.


Amcats Logo

Anna Maria College Image 1

President's Report Cover

Anna Maria College Image 2

Page 2 of View Book

Anna Maria College Image 3

Annamaria.edu web site

Anna Maria College Image 4

130 West Main Street
Spencer, MA 01562
P: 508.885.0212
F: 508.885.0214