Barge LabelsWhen introducing new toluene- and VOC-free formulas for their cements and thinners, Barge required new packaging and collateral to support the product launch. Exsel’s task was to develop a new look and feel for the Barge brand, which included setting standards for consistency across marketing materials and labels. The vibrant packaging design highlights each product’s selling points and emphasizes the safer formula. Playing off the environmentally friendly formula and Barge’s original polar bear logo, the new brochure is themed with an arctic habitat.  
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130 West Main Street |
