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(Chicago, IL) – Exsel Advertising was given the task of designing a new show booth for the ASHREA Show in Chicago, IL held in January 2009. The challenge was to combine Smiths with their five subsidiary companies’ different corporate identifications into one cohesive design. Throughout the booth, Exsel incorporated each company’s logo, corporate color and an illustration depicting what each subsidiary specializes in tied together with a universal background graphic. This distinctive, eye-catching booth fulfilled the client’s objectives and was well received by both customers and vendors.

Smiths Group is a leading international company focused on specialist engineering and manufacturing in four distinct sectors: aerospace (avionics systems and equipment); medical (single-use devices and equipment for anesthesia/respiratory care and infusion therapy); sealing solutions (mechanical and polymer seals); and industrial (electrical interconnect systems and air moving equipment).