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(Spencer, MA) Lincoln Laboratory, providers of oil tank corrosion protection and fuel enhancing additives to the Oil Heat Dealers and the umbrella company for TANK-GUARD®, TANK CHECK™ and BOND-TITE Tank Service has chosen Exsel Advertising to provide professional assistance for their marketing and branding efforts. Exsel was chosen for a clear understanding of the needs of Lincoln Laboratory, the strategy proposed to reach their goals and the ability to accomplish them.