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(Spencer, MA) – Babcock Power Inc., a leading worldwide supplier of technology, equipment and services to the power generation industry, called on Exsel to help them engineer a recruitment program to capture the attention of qualified college students at college fairs and recruitment events.

A target-specific, user-friendly Web site was created as a recruiting tool for students to research the employment potential at Babcock Power. It needed to convey to students Babcock’s commitment to excellence, innovation, execution and consistent application of core values that promote teamwork, integrity and performance. Professional opportunities at Babcock enable employees to develop and deliver sustainable solutions for customers and drive the science, technology and expertise that will serve the growing global demand of safe, reliable, clean energy through the 21st Century. The Web site was successful in achieving the results the client was looking for in terms of graphics, navigation and messaging.